Partner Exclusive
FreeAgent Partner Success Masterclass
Join FreeAgent and ProNation at the Etihad Stadium in Manchester for an afternoon on 22nd October, 2026 dedicated to helping you tackle your firm’s growth hurdles and set your practice up for success.
Hosted by Lucy Cohen, Will Farnell and Martin Bissett, the FreeAgent Partner Success Masterclass brings together three of the UK’s leading experts to the accounting profession for practical sessions covering practice operations, technology and pricing.
During the afternoon, you’ll learn how to:
- Streamline your practice processes and prepare for sustainable growth
- Leverage modern technology to scale from bookkeeping to advisory
- Apply tried and tested pricing frameworks to build confidence and scale revenue
You’ll also have the opportunity to network with fellow FreeAgent Partners, meet the ProNation and FreeAgent teams and put your questions and challenges directly to Lucy, Will and Martin.
Make a day of it! FreeAgent’s Manchester Roadshow takes place at the same venue in the morning, giving you a full day to focus on your firm’s success and earn 6 CPD points along the way.
An Afternoon Dedicated to Your Practice
Running and growing an accountancy practice brings challenges across every area of the firm.
How do you put the right processes in place for sustainable growth?
How can technology help you move from bookkeeping towards higher-value advisory services?
And how do you build the confidence and frameworks to price your services effectively and scale revenue?
The FreeAgent Partner Success Masterclass brings together Lucy Cohen, Will Farnell and Martin Bissett to tackle these areas in three focused sessions.
You’ll leave with practical insights and proven approaches that you can apply within your own practice.
Arrive for 1:00pm where you’ll be greeted with a finger buffet lunch and the opportunity to network with the group before the sessions begin.
What You'll Learn
Session 1: Practice Operations
Setting Up Practice Processes for Success
Lucy Cohen will unpack practice operations, including streamlining processes, preparing for sustainable growth and hiring the right team members.
1:30pm – 2:15pm
Session 2: Practice Tech
Scaling Bookkeeping to Advisory with Technology
Will Farnell will guide you through leveraging modern technology to help you scale seamlessly from bookkeeping to high-value advisory services.
2:30pm – 3:15pm
A refreshment and comfort break will take place from 3:15pm to 3:30pm
Session 3: Pricing Frameworks
Tried & Tested Pricing Frameworks
Martin Bissett will share proven pricing frameworks to help you build pricing confidence, charge what you’re worth and scale your revenue.
3:30pm – 4:15pm
Interested? Join Lucy Cohen, will Farnell and Martin Bissett, for our Partner Success Masterclass on 22nd October 2026 at from 1:00pm to 4:30pm. This event is exclusive to FreeAgent Bronze Level Partners and above only.
Register For The FreeAgent Partner Success Masterclass
- Etihad Stadium, Manchester
- In-person event
- 22nd October, 2026
- 1:00pm to 4:30pm
Your Hosts
Lucy Cohen co-founded Mazuma, launching the UK’s first subscription accountancy model and building it into the nation's most successful female-founded practice. A multi-award-winning author and AAT President (2025–2026), Lucy specialises in helping practice leaders streamline operations, optimise internal processes and hire the right team members for sustainable growth.
Will Farnell founded Farnell Clarke, building one of the world's first 100% cloud-based accounting practices back in 2009. Author of The Digital Firm and The Human Firm, and co-founder of App Advisory Plus. Will specialises in helping firm leaders leverage modern technology, people and processes to scale seamlessly from bookkeeping to high-value advisory services.
Martin Bissett With over 27 years of industry experience, Martin Bissett has advised more than 2,000 accounting firms across 44 countries, helping them generate over £500 million in new client fees. Author of 14 books, including Passport to Partnership, and co-founder of ProNation, Martin specialises in equipping practice leaders with proven pricing frameworks to build confidence and sustainably scale revenue.
Please note this event is open to members of the FreeAgent Accountants and Bookkeepers Facebook Community, hosted by ProNation. If you are a Bronze Level (or above) FreeAgent Partner and you would like to join the community and attend this event, please email welcome@jointhenation.co.uk
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Registration is now closed
Book Your Place
Register for The FreeAgent Partner Success Masterclass
Join this exclusive opportunity to streamline your practice, harness technology to scale, build pricing confidence and set your firm up for sustainable growth.
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