The Accounting Community You Wished You’d Found Sooner
ProNation helps accountants to increase earnings, build confidence, attract better clients and run a profitable firm.
Transform Your Accounting Practice Today With Pronation
Pronation is a dynamic community led by seasoned practitioners and consultants with over 50 years combined experience of serving over 2,000 firms in 44 countries, who share the same values, beliefs and desires and are committed to helping accountants and bookkeepers run better firms to help them improve not only the lives of the accountant but, in turn, improve the lives of the clients they help.
ProNation is an exclusive community for accounting professionals led and directed by Will Farnell, Lucy Cohen and Martin Bissett who have served the profession with different expertise offering a proven, practical peer-to-peer approach for all levels of firms, from small solo practice firms needing software and systems advice to successful 8-figure firms needing a board-director level of consultation and support.
ProNation - It's Time For a Change
Get To Where You Want to Be... Your Way
ProNation has the expertise to help you, step by step, to transform your practice, build the firm you desire and achieve your version of success. ProNation’s advisory-style board approach gives members access to over 50-years collectively of proven and practical experience shared within the community. This is a community especially for accounting professionals to feel supported, inspired, heard and most importantly for firms, big or small, to make the progress they need to have the firm they want.
The landscape of the accounting profession has changed so much over the last 10 years, we need to recognise that the profession has been on a journey. With the collaborative environment that ProNation offers its members, we we can get together as a set of professionals and share best practice, and not feel we've got to put on a facade or pretend with something we're not, and to let people know what we've done, right, what we've done wrong, what worked, what didn't work, and to hear other people's experiences."
What Do You Need to Have a Better Practice...
More Time? More Money? More Confidence? A Better Team?
We know a lot of accountants first-hand who work very, very hard for their clients. But actually, if you look at their businesses, and strip out commercial salary, they are left with a loss-making business.
We want that to change.
Having worked with thousands of firms from around the world, we understand the common frustrations and have the knowledge from practice growth to technology and systems, to help you, step by step, to break through the barriers of resistance that are holding you back from building the firm you want.
ProNation will help you to implement effective growth systems, increase earnings and build confidence to attract better clients and develop a strong and experienced team.
Time
Never enough time to implement the changes and growth systems you want?
Money
Are your clients earning more money than you? Are you not making ends meet?
Confidence
Do you back down on price and lack the confidence to take on better clients?
Team
Do you want an experienced team so your firm can go from strength to strength?
Make the Change Today
Our Expertise
ProNation is a dynamic community led by seasoned practitioners and consultants to the accounting profession with potentially different views and rather than just prescribing a solution. We instigate smart conversations so that practitioners understand why they’re doing things, as well as just doing, because that’s what sets up the practices for success in the future.
With over 50 years of combined experience serving over 2,000 firms of all sizes, from over 44 countries around the globe we really know the proven methods and practical solutions that work to get you the results for your firm and the clients you serve.
Our advisory board of experts will guide your journey. Each membership includes monthly mentoring calls and access to extensive training.
ProNation Advisory Mentors
Will and Lucy bring their joint expertise to you every month and are on hand through a variety of channels that we offer our members, from the monthly mentoring calls to email check-ins or one to one consulting calls. The advisory board style gives you the ultimate blend in experience to truly support and guide you to your version of success.
Martin says, “Ultimately, I believe that accountancy is the only profession that has the kind of impact on business owners that no other profession does. Accountancy can support and accelerate the realisation of business owner’s dreams and more importantly has the ability to save livelihoods, save jobs, save mortgages, and even save marriages. ProNation is here to make that a reality for its members.”
Will Farnell
Will Farnell of Farnell Clarke Ltd helps accountants to use technology to underpin growth. As the owner of an accountancy firm himself Will knows first-hand how it feels to work to implement true change both for the firm and clients alike.
Lucy Cohen
Lucy Cohen is the founder of the UK’s first subscription-based Accountancy company in 2006 at the age of 23 and one of the few women to found a multi-million-pound accountancy business in the UK.
Martin Bissett
During his 26 year career, Martin has worked with over 1800 accounting firms worldwide in 44 countries and has helped to introduce firms to over £500m of new client fees. Martin currently lends his expertise in his role as an investor and board-level adviser in accounting and fintech organisations.
Join Our Community and Grow The Firm You Dream Of
#jointhenation and be part of a community of accounting professionals so that you, your team and your clients with not just survive but thrive. Choose the right level of membership to suit the size and needs of your firm, there’s a level to suit everyone.
From solo accountants and small firms who want to go places, to growth focused firms who are looking for regular mentoring and support, our advisory board of experts will take you on your own journey of discovery.
Each membership includes 90-minute group mentoring calls each month, plus access to a wealth of resources, guides and checklists through the ProNation Vault.
In addition, members will be fully supported in between times by access to our Private Facebook Group and in-person meetings depending on the level of membership.
Please note – We use GoCardless to process our membership applications. If you are based outside the UK, please contact us for payment details.
Pro Membership
For small firms who want to go far- 12 Online Meetings
- Resources from the Vault
- Private Facebook Group
- 1 Ticket to Executive
or small firms
Executive Membership
For growth focused medium firms- 12 Online Meetings
- 4 In-Person Meetings
- Resources from the Vault
- Private Facebook Group
- Optional 2nd Member in Pro
aspiring for growth
First Membership
Regular mentoring for growth focused firms+ VAT Monthly
- 12 Online Meetings
- 4 In-Person Meetings
- Resources from the Vault
- Private Facebook Group
- Leadership 1-2-1s
What Our Members Say
There is a wealth of knowledge and support within the group.
The sessions covering a wide range of topics that are helpful and inspiring!"
With guidance from very experienced accounting practice owners, and a group of like minded and determined accountants, in a safe environment, is a great way to achieve your accounting and business dreams."
ProNation gives me access to entrepreneurs who have been there, done that and own all of the t-shirts. It's like having the older sibling that I never knew I needed in business."
