Next Event To Be Confirmed
Join Two of the Accounting Profession’s Most Trusted Advisors
One Room. Your Opportunity.
Registration are closed
This is your exclusive invitation to join ProNation’s next in-person Mastermind at The Ettington Park Hotel in Stratford Upon Avon.
Imagine stepping into the room with two of the UK’s most successful and trusted advisors to the accounting profession and walking out with a decade’s worth of insight, strategy and clarity.
That’s exactly what you’ll get on Tuesday 2 December, 2025 at the in-person Mastermind Class with Will Farnell and Martin Bissett.
Will is one of the most experienced and innovative leaders in the accounting profession and firm founder. Martin is THE Knowledge Partner to over 2,000 accounting firms in 44 countries over the last 27 years.
Join them for an immersive, practical day of learning and collaboration with your peers from UK accounting firms.
This isn’t a webinar. It’s not a panel. It’s a Mastermind. Will and Martin are not just talking theory. They’re showing you exactly how you can build an innovative, scalable, future-ready firm.
- Dive into real-life strategies from two of the best in the business
- Get brutally honest insights on pricing, systems, tech, people, and growth
- Share your toughest challenges and get live solutions in the hot seat
- Leave with clarity, confidence, and a custom action plan
- Build deep, lasting connections with other ambitious firm owners
“Running a firm can be lonely but this room is where that changes. This is a one-day opportunity to learn from those who’ve built firms that others dream about. If you want more than survival, if you want to lead, scale, and succeed, this is your moment.”
Lucy Cohen

Who Should Attend This Exclusive Mastermind?
This day is for you if:
- You run an accounting firm and want to scale or sharpen your edge
- You’re tired of theory and want real-world solutions
- You want to build a modern, future-proof business and enjoy the journey
Whether you’re a solo operator or leading a team of 20+, this is a space where ambitious professionals learn, share, and evolve together.

Watch the video and hear the feedback from attendees of the June 2025 Mastermind
What Previous Attendees Said
To be able to come away from the office, not have laptops, not have the emails. You can just focus on the here and now. It gives you the opportunity to share real life experiences without the worry that things are going to get taken out of the room or anything like that.

Confidentiality is key, it allows you to be able to assist people, give advice to people who are having similar or slightly different issues or outlooks on the business, and therefore being able to just speak freely in a group of similar minded people."

You've got to be open and vulnerable and not be judged. You get that with this group, especially with leaders like Will, Lucy and Martin, who curate that kind of an environment and are totally vulnerable themselves as well."

Being in a face-to-face environment where we're all together just gives you more opportunities to ask those questions. I think so far today, it's the pricing side of it, and actually going ahead and doing it and not to be scared of it."

Book Your Masterclass Place
Registration Closes 28 November 2025
- Ettington Park Hotel, Stratford-Upon-Avon
- 9 am - 4pm
- Tuesday 2 December 2025
ProNation are delighted to present this opportunity for accounting professionals benefit from proven and practical expertise from ProNation mentors, alongside other accounting professionals.
Your Mentors

Will Farnell of Farnell Clarke Ltd helps accountants to use technology to underpin growth. As the owner of an accountancy firm himself Will knows first-hand how it feels to work to implement true change both for the firm and clients alike.

Lucy Cohen is the founder of the UK’s first subscription-based Accountancy company in 2006 at the age of 23 and one of the few women to found a multi-million-pound accountancy business in the UK.

Martin Bissett has worked with over 2,000 accounting firms worldwide in 44 countries and has helped to introduce firms to over £500m of new client fees. Martin currently lends his expertise in his role as an investor and board-level adviser in accounting and fintech organisations.
Book Your Place
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Who Will Be There?
Our sessions are attended by a variety of accounting professionals who run firms of all sizes, from solo practices to those who have 20+ staff. Whatever the size of firm, all will face similar challenges at some point. The ProNation Mastermind is a safe place for accounting professionals to come together, learn from the experts and collaborate with each other.
Success looks different to everybody. For some people it’s about growing the top line, for others it’s about work-life balance or making time for travel and personal pursuits. Whatever your version of success looks like for your firm, ProNation is here to help you achieve it.
Places are limited so that attendees can get the most benefit from the masterclass.
Book Your Masterclass Place
Join this exclusive opportunity and start to begin to grow the firm you really want.